Cue competition effects in human causal learning.

Five experiments involving human causal learning were conducted to compare the cue competition effects known as blocking and unovershadowing, in proactive and retroactive instantiations. Experiment 1 demonstrated reliable proactive blocking and unovershadowing but only retroactive unovershadowing. Experiment 2 replicated the same pattern and showed that the retroactive unovershadowing that was observed was interfered with by a secondary memory task that had no demonstrable effect on either proactive unovershadowing or blocking. Experiments 3a, 3b, and 3c demonstrated that retroactive unovershadowing was accompanied by an inflated memory effect not accompanying proactive unovershadowing. The differential pattern of proactive versus retroactive cue competition effects is discussed in relationship to amenable associative and inferential processing possibilities.